We’ll never be royals. It doesn’t run in our blood. That kind of luxe just ain’t for us…” so goes the 2014 Grammys song of the year “Royals” by newcomer Lorde.
We may never be royals but we can surely dress up like them, particularly now that the British Embassy in Manila is push the boat out British Fashion Month in the Philippines. From February 10 to March 9, high street fashion brands such as Marks and Spencer, Speedo, Lee Cooper, Warehouse, Clarks, and others are giving exceptional discounts and free gift.
If you think “high street fashion” in the UK means dressing up like Queen Elizabeth with her sophisticated coats and elaborate hats, think again. High street fashion talk about to the mass-market style or clothes initiate in retail clothing shops, the kind hang around by Her Excellency Princess Catherine, Duchess of Cambridge and controlling queen of high street fashion, according to UK magazine Marie Claire. She’s been known to elegant clothes and accoutrements by Topshop, Whistles, Hobbs, and French Connection UK (FCUK).
In an interview for the duration of the beginning of British Fashion Month on Wednesday, British Ambassador Asif Anwar Ahmad said “the thing about British fashion is it covers a full spectrum” from formal wear to casual wear, even punk rock stylishness.
In the course of the beginning, the ambassador was wearing a bowtie with a Union Jack design, iconic of British fashion. The Union Flag or Union Jack is the official flag of the United Kingdom. British clothing brands frequently place the Union Jack design on shirts, ties, bags, and just about anything.
“Fashion does really test the boundaries of fabric and what can be done and setting new trends,” the ambassador said.
He also noted that “people in the Philippines like to dress well. I often find that in the events I go to, I’m actually less dressed than my guests.”
The ambassador said more UK brands are predictable to set up business in the Philippines this year.
He have faith in these brands will do well in the Philippines. “I’m actually of the belief that this is a very good place for us to what we want to do because people can afford fashion,” he perceived.
The British are affectionate of giving idiosyncratic names to places, food, and actually, even clothes. According to EffingPot.com, the British have exclusive names for even clothing fasteners:
- Anorak: waterproof, padded coat with a zip
- Balaclava: a ski mask
- Boob tube: an elasticated tube that covers the boobs
- Braces: suspenders
- Bum bag: called ‘fanny pack’ in the US
- Cagoule: thin, windproof jacket
- Cardie: cardigan
- Cozzy: bathing suit
Casual but fashionable
In an special interview with GMA News Online, Director of UK Trade and Investment of the British Embassy Manila Iain Mansfield designated everyday fashion in the UK as casual but fashionable although for business wear, he said formal wear and suits are still the norm.
Mansfield said British fashion is “creative, exciting and (offers) something for everyone.”
He noted that there are about 250,000 Filipinos living in the UK. “Many of them come back home with a real taste for British brand so they want to buy the things heere that they seen and wore while living in London and the rest of UK,” he said.
The British fashion brands doing business in the Philippines right now comprise Debenhams, Marks and Spencer, Speedo, Topshop, Dorothy Perkins, Warehouse, Clark Shoes, Burberry, Paul Smith, Ben Sherman, Hackett, Dunhill, Lee Cooper, River Island, and Mothercare, among others.
During British Fashion Month from February 10 to March 9, the British brands are proposing concessions and free go.
- Marks and Spencer: Free P500 gift voucher for a minimum of P5,000 purchase at select malls on select dates ie. SM Aura (February 10-14), SM MOA (February 19-23), SM Megamall (February 26 to March 2), and more
- Lee Cooper: P100 voucher for every regular-priced item worth P1,000
- Clarks: Buy one pair, get second pair at 50% off
- River Island: P500 off for a minimum purchase of P2,500
- Speedo: Free squirty toy set for every P6,000 worth of purchase; free pool bag for every P12,000 purchase, among others
- TM Lewin: 15% off on selected items for BDO cardholders
- Warehouse: 20% discount on all regular-priced items for minimum purchase of P3,500