The Sunday Mirror has launched a new glossy magazine to replace its Celebs on Sunday pullout

The new complement, Notebook, will have a women’s fashion and beauty focus and comprise health tips at the side of film and superstar stories and opinion.

Trinity Mirror’s publishing director for national titles Paula Scott said the conclusion to trench the Celebs on Sunday refer to came about for the reason that of the “diminishing” appetite “weekly celebrity news”.

Scott said the novel magazine will focus on “celebrating the everyday woman and applauding her for who she is”.

She added: “We had ten great years with Celebs on Sunday however now is the right time for Notebook to take that success forward. Over the last couple of months the feedback we’ve had from both advertisers and readers has been incredibly positive.”

In spite of the obvious shift in focus not here from celebrities, the magazine launches subsequently weekend with a Cheryl Cole restricted on the eve of the singer’s 30th birthday.

Regular columnists will comprise Radio One DJ Sara Cox, who will inscribe about her experiences as a operational mother, and former Dragon’s Den star Hilary Devey, who has been signed up as an anguish aunt.

Notebook will also be obtainable as a stand-alone paid-for app and determination have a enthusiastic board on social networking site Pinterest.

Editor Mel Brodie said: “Notebook is a celebration of the everyday extraordinary woman and will provide her with all the information, however diverse, that will keep her in the know.

Source: pressgazette