Ad pages bordered to some extent ascending in all but two of women’s fashion magazines’ significant March issues, which trajectory only September in reputation to publishers as designers make known to new collections each spring. The expansions seen in these March issues are also an irritant to the magazine industry, which had seen a 4.3% weakening in ad pages from corner to corner all monthly titles through their February issues, rendering to Media Industry Newsletter.
Here’s a look at the five top women’s fashion magazines in footings of March ad pages. It’s the same top five, in the same order, as last year.
Vogue, 470 ad pages, up 3%. Once again, Vogue leads the category with the most ad pages this March. “The growth continues to come from our core areas of support: luxury, fashion and beauty,” said Susan Plagemann, Vogue’s publisher. Beauty, both in the prestige and mass categories, also fueled the gains, along with non-endemic categories, such as technology, according to Ms. Plagemann.
InStyle, 367 ad pages, up 2%. Time Inc.’s InStyle turned in its largest March issue in the magazine’s 20-year history, the company said. That marks its 26th straight month of year-over-year ad-page growth. “Driving our success is Ariel Foxman’s editorial,” InStyle Publisher Karin Tracy said in an email, referring to the title’s editor since 2008.
Elle, 342 ad pages, up 3.3%. This year marks Elle’s largest March issue since its record-breaking 2008 edition and its highest revenue for a March issue, according to Hearst, the magazine’s owner. Growth stems from Elle’s luxury business, a Hearst spokeswoman said.
Harper’s Bazaar, 334 ad pages, up 1.3%. Last year’s No. 4 for March ad pages is No. 4 again, posting its highest-revenue March issue, according to Hearst, along with the magazine’s largest March issue to date. The issue includes a 10-page insert from Nieman Marcus.
W, 230 ad pages, up 10%. Conde Nast’s W ranked fifth among the fashion magazines this March, a position it also held last year. Beauty advertising grew 59% in this issue compared with last year, according to a W spokeswoman.
Two other Hearst titles dispatched small improvements. Marie Claire closed its March issue with 209 pages, well for a 1% upsurge. The small uptick kinds it Marie Claire’s largest March issue in its 20-year history, a Hearst spokeswoman said. Sibling title Cosmopolitan will have 144 ad pages this March, up a page from last year, when it posted a 20% gain, the company said. Revlon refunded to Cosmo after a three-year hiatus from the magazine, with a five-page blowout, conferring to a Cosmo spokeswoman.
Conde Nast’s Glamour fastened its March issue with 170 ad pages, up 8.2% from the issue a year former. The magazine also curved in its stoutest first-quarter presentation in five years, up 12% in ad pages, conferring to a Glamour spokeswoman. And Conde Nast’s Allure saw a 10% gain in ad pages over last year, with 135 ad pages.
Two magazines in the category posted damages. Time Inc.’s People StyleWatch saw a 24% drop in March ad pages, to 131.5, after broadcasting its prime March yet last year at 172 ad pages.
And Conde Nast’s Lucky dispatched a 14% loss from the previous year, with 88 ad pages. Opposite sharp failures in ad pages the last numerous years, the magazine last year clipped its incidence from 10 issues to 12 and presented a reshape under the leadership of Conde Nast Artistic Director Anna Wintour.